Senior strategists · Cillex AI
Two senior Cillex strategists co-teach every cohort. Both run live client accounts. Office hours weekly throughout the cohort.
OpenAI Ads Fundamentals.
Six weeks, twice weekly live. For performance marketers who already run paid media and want to add OpenAI Ads to the playbook. Real account, real spend, graded capstone.
What you'll learn
- Diagnose any OpenAI Ads account inside 30 minutes and produce a prioritized fix list.
- Map a category to its high-intent prompt families and stand up campaign architecture against them.
- Write headlines and structured details that perform in the conversational unit, not the SERP grid.
- Build a CPC + CPM bidding strategy tuned to your CAC ceiling.
- Instrument server-side conversion tracking that fairly counts assisted AI-ad conversions.
- Defend your account when category competition intensifies — negative prompt curation, ad-rotation strategy, creative refresh cadence.
Six weeks, twelve live sessions.
- Week 01
The platform, the auction, the unit economics
How OpenAI Ads actually works under the hood. Auction mechanics. CPC vs CPM. What good unit economics look like.
- Week 02
Prompt families and account architecture
Mapping intent to ad groups. Negative prompts. Audience signals. Build your account architecture for your category.
- Week 03
Creative for the conversational unit
Headline structure, structured details, A/B logic, voice and brand fit. Workshop with your real headlines.
- Week 04
Bidding, budget, daily ops
CPC + CPM bidding. Budget pacing. Anomaly detection. The daily ops cadence that compounds.
- Week 05
Measurement, attribution, reporting
UTM strategy. Server-side events. Connecting to GA4, Mixpanel, warehouses. The 5-minute readable weekly report.
- Week 06
Capstone + presentation
Present your 6-week capstone case study — your account, your results, your roadmap. Graded by senior Cillex strategists.
Taught by people who run accounts.
Apply for the next cohort.
Sep 14, 2026 · 7 of 12 seats remaining · $2,400 per seat
Cohort questions we hear.
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Do I need a live OpenAI Ads account to enroll?
No. We will help you stand one up in week 1. You will need budget authority for at least $1k of test spend during the cohort, though — you cannot graduate without running live.
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Can I split a seat with a colleague?
No. Cohort discussion only works if everyone is present and participates. Each seat is one human.
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What if my employer requires an invoice?
Yes — invoiced enrollment is supported. We typically issue invoices within 24 hours and can accept POs from established companies.
Bring your team — get a discount.
Two-seat team rate: $4,200 (saves $600). Five-seat team rate: $9,600 (saves $2,400).
Apply for team rate