Inventory source
Google Ads Search inventory pulled into Gemini conversational answers. Same campaign account, distinct delivery surface.
Google Ads inside the conversation.
Gemini pulls Search Ads inventory into conversational answers. Same account, different delivery logic. We help brands activate the surface and avoid cannibalizing existing Search budgets.
How Gemini serves ads.
Bid signals
Standard Google Ads bidding (target ROAS, max conversions). Gemini-specific bid adjustments rolling out 2026.
Creative format
Responsive Search Ads continue to serve. Gemini-specific Conversation Ad format in pilot — longer copy slots, structured assets.
Measurement
Native Google conversion tracking. Gemini surface broken out in the Surface report once activated in your Google Ads UI.
Questions we get about Gemini.
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Do I need a new Google Ads account?
No. Gemini inventory serves through your existing Google Ads account. Activate "AI surfaces" in the Networks section of each Search campaign.
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Will it cannibalize my existing Search budget?
In most accounts we have audited, no — Gemini surfaces capture queries that would not have been searched (conversational research) more often than they steal direct-intent clicks. We will validate this in your account.
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How does Google AIO interact?
AIO is the organic surface inside Google Search itself. Gemini is the standalone AI assistant. Different surfaces, sometimes overlapping inventory. We work both.