Account architecture
Campaign and ad-group structure designed around how customers phrase intent — not legacy keyword logic.
We run campaigns end-to-end. You get a single document each week — and the conviction that someone is working on this every day.
Campaign and ad-group structure designed around how customers phrase intent — not legacy keyword logic.
Headlines, descriptions, and structured inputs written for conversational reading. We A/B from day one.
CPC and CPM bidding tuned to your CAC ceiling. Daily monitoring, anomaly alerts.
Custom audiences mapped to high-intent prompt families. Negative prompt lists curated weekly.
Click and conversion tracking, server-side where possible. Connected to your stack — GA4, Mixpanel, custom warehouses.
A single document any executive can read in five minutes. Monthly working session to interrogate it.
A 60-minute working session. Goal, budget, baseline. We either go forward or we recommend you do not yet — about 1 in 4 prospective clients leaves the brief with our advice to not start.
We review your existing paid stack, ICP, and category landscape. Map account architecture against prompt families. Build the measurement stack.
Account stood up, creative live, bidding configured. First impressions usually within 7 days of contract signing.
Daily bid/creative rotation. First written report in week 3. Strategic pivot meeting end of month 1 if data calls for one.
Scale spend on the channels that hit CAC ceiling. Add new prompt families. Test new creative variants weekly. Monthly working session.
For: DTC and SMB up to $25k/mo ad spend, one platform (OpenAI Ads), one geo.
For: Brands $25k–$100k/mo ad spend, multi-platform readiness, multi-geo.
For: Brands at $100k+/mo ad spend, multi-platform, multi-geo, multi-market.
Ad spend paid by you directly to the platform. We never markup spend or take platform rebates.
90 days. AI-ad accounts need 6–8 weeks to read clean signal — anything shorter is not a fair test. After 90 days, monthly with 30 days notice.
No agency that knows what they are doing guarantees results — performance depends on offer, landing, and category dynamics outside our control. What we guarantee: the work, the cadence, the reporting, and a 30-day exit if we are not earning our fee.
You pay the platform directly. We never markup ad spend or receive platform rebates. Our incentive is your outcome.
High-claim health and finance, anything we cannot stand behind ethically, anything where the math does not work. We will tell you on the brief.
60-minute brief. Free. We'll tell you honestly if it's the right fit.
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