Citation is the brand asset.
Health buyers research conditions, symptoms, and solutions in long-form prompts. The brand cited in the answer accumulates trust that compounds for months.
Citation compounds. Paid multiplies.
Health buyers do their own research before they buy. AI-platform ads work — but they work most when the brand is already cited in the organic answer. We run both sides of that flywheel.
Three reasons health works differently here.
GEO / AEO matters more than paid here.
In health, AI ads multiply earned citations — but they cannot replace them. We start with organic answer presence, then run paid where it compounds.
Direct-to-patient still works.
Telehealth, supplements, wellness — AI ads sit in the exact moment buyers shortlist providers. CACs are still below DTC paid-social benchmarks.
Anonymized health snapshots.
Telehealth · women's health NDA · Health
2.1×
Lift in cited brand searches after 8 weeks of combined GEO + paid.
Premium supplement NDA · Wellness
-28%
CAC vs. paid-social baseline. Mostly recommendation-query traffic.
Behavioral health NDA · Telehealth
3.6×
Booking-intake ROAS on AI-ad sourced sessions.
Health questions we hear.
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Are health-category ads subject to platform restrictions?
Yes — health, pharma, and supplement categories have tighter creative review and require compliant landing pages. We work with brands whose claims are already substantiated, and we will not run ads for unsubstantiated health claims.
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How does HIPAA factor in?
AI-ad surfaces do not collect protected health information by themselves. HIPAA compliance is a landing-page and conversion-tracking concern; we instrument tracking that respects PHI boundaries.
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Can I use this for clinical trial recruitment?
Yes. Several Cillex engagements involve trial-recruitment funnels. IRB-approved creative is supported.
Earn the citation. Multiply with paid.
A 2-week audit of your current AIO + ChatGPT citation footprint.
Get an audit