AI ads audit
A structured review of an existing OpenAI Ads (or multi-platform) account. Two weeks. Deliverable: a prioritized list of what to fix, what to test, and what to stop spending on. Often pays for itself in the first month after.
Consulting.
For teams who want to run the work themselves and want a partner who has seen what works across many accounts. Project-based or retainer.
✓ Good fit if
- You have an in-house paid-media team running AI ads (or about to).
- You want an expert sounding-board, not an outsourced agency.
- You are comfortable being challenged on strategic decisions.
- You will commit to applying the recommendations.
✕ Not a fit if
- You need someone to do the work — book Managed instead.
- You are looking for a rubber-stamp on a decision you already made.
- You want hourly billing or a low monthly retainer "just in case."
Four ways we work with in-house teams.
Strategy retainer
Ongoing advisory for an in-house team running campaigns themselves. Monthly working sessions, weekly Slack access, on-call for the hard calls. Typically 3–6 month engagements.
Measurement build
Design and implement an attribution model that fairly counts assisted conversions from LLM surfaces. Includes UTM strategy, server-side events, dashboards.
Vendor + tooling selection
When AI-ads tooling matters and the vendor landscape is moving fast, we cut through the demo theatre and recommend what to buy. Often a 2-week project.
Fixed-fee projects or monthly retainer.
Audit
$8,000 fixed fee · 2 weeks
For: Brands running their own AI ads who want a structured outside read on account, creative, measurement.
- Full account + creative review
- Measurement + attribution audit
- Prioritized fix list (1-page exec summary + 8-page deep dive)
- Live walkthrough session
- Email follow-up for 30 days
Strategy retainer
$6,000 /mo · 3-month minimum
For: Teams running campaigns themselves who want monthly strategic counsel.
- Monthly 2-hour working session
- Weekly Slack access to senior strategist
- On-call for strategic decisions
- Quarterly roadmap update
- No hourly billing
Measurement build
$24,000 fixed fee · 6 weeks
For: Brands without clean cross-platform attribution who need a real model built and shipped.
- Current-state attribution audit
- Model design — first-touch, multi-touch, MMM hybrid
- Server-side event implementation
- Dashboard build (your BI stack)
- Team handover session
Consulting questions we hear.
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Do you only do OpenAI Ads consulting?
No. We consult on OpenAI Ads, Perplexity, Gemini, and Google AIO. Most engagements end up multi-platform within 60 days.
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How is consulting different from managed?
Managed: we run it. Consulting: your team runs it, we advise. About 60% of our consulting clients eventually move to managed; about 20% of our managed clients eventually move to consulting after building internal capacity.
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Will you sign an NDA before the brief?
Yes. Mutual NDA on request, signed before any disclosure of strategy or account details.
Have a specific problem?
Bring it to the brief. If we can help, we'll quote. If we can't, we'll tell you who can.
Book a call