Cohort program
Twelve people max, six weeks, two live sessions per week. Designed for performance marketers who already run paid media and want to add AI-platform ads to the playbook. Includes account access, real ad spend (yours), and a capstone.
Training.
For teams that want the capability in-house. Three formats — cohort, bespoke, and executive — all built around your actual account and your actual budget.
✓ Good fit if
- You want to build AI-ads capability internally, not outsource it.
- Your team already runs paid media on at least one platform.
- You will commit to live sessions and real campaign work, not passive watching.
- You see this as a multi-quarter capability investment, not a one-shot training.
✕ Not a fit if
- You are looking for a self-paced YouTube playlist (we are not that).
- You want certification without doing the work — every cohort capstone is graded.
- Your team is still learning paid-media fundamentals — start there first.
Three formats. One outcome.
Bespoke team training
On-site or remote workshops for in-house teams. Two to five days. Curriculum tailored to your stack, your category, and your current campaign maturity. We work in your actual account.
Executive briefing
A half-day session for leadership: where AI ads fit in the marketing stack, what to expect from your team, how to read the reports, what good looks like. Useful before green-lighting internal investment.
Per-seat for cohorts, day-rate for bespoke.
Individual seat
$2,400 per cohort · 6 weeks
For: Performance marketers self-funding or expense-claiming.
- Six-week cohort, twice-weekly live
- Real ad-spend lab using your account
- Graded capstone case study
- Cillex Cohort certificate
- Alumni Slack access for life
Team (up to 5)
$9,600 per cohort · 6 weeks
For: Marketing teams upskilling together with employer sponsorship.
- Up to 5 seats in the next public cohort
- Private team office-hours channel
- Custom capstone on your account
- Reimbursement-letter template
- Alumni Slack access for life
Bespoke
$24,000 per engagement · 5 days
For: Full teams (8+) who need on-site or full-remote workshop on their own account.
- 5-day workshop, on-site or remote
- Curriculum tailored to your stack
- Worked in your actual account
- Post-workshop 30-day Slack support
- Executive readout for leadership
Training questions we hear.
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Is the cohort beginner-friendly?
No. The cohort assumes you already run paid media on at least one platform (Google, Meta, LinkedIn, TikTok). If you are starting from zero, we recommend the bespoke 5-day track instead.
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What do I leave the cohort with?
A working account, a 90-day roadmap, a capstone case study, and a Cillex Cohort certificate (LinkedIn-postable). Plus alumni Slack access for life.
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Will my employer reimburse this?
Most do. See our reimbursement letter template at /training/reimbursement.
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Can my whole team join?
Cohort: up to 2 seats per company to keep discussion varied. Whole-team: do bespoke instead.
Build the capability internally.
Browse upcoming cohorts or tell us what your team needs.
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