Brands that show up in ChatGPT, Perplexity, Gemini, and AIO win the consideration set by sheer presence. We run all four as one strategy — coherent positioning, specialist execution.
ChatGPT leads in absolute usage. Perplexity has the highest-intent research sessions. Gemini owns the highest billion-user reach via Android + Google distribution. AIO is the most cited surface on the web. Different audiences, different moments.
The intent, creative, and measurement primitives are similar enough to run as one strategy. The targeting, bidding, and ad units are different enough to need specialist execution per platform.
Brands who show up in all four surfaces win the consideration set by sheer presence. The compounding effect is non-linear after week 12.
For: Brands testing two surfaces — usually OpenAI + AIO.
For: Brands serious about owning the full LLM consideration set.
For: Multi-market, multi-language category leaders.
Not always. For most DTC brands with $25k+/mo paid spend, three is right (OpenAI + Perplexity + AIO). For B2B SaaS, OpenAI + Perplexity + AIO is the typical anchor. Local services typically pick OpenAI + AIO. We will recommend the right mix on the brief.
Possibly — at small budgets. We will not recommend multi-LLM at under $10k/mo total spend. At $25k+/mo, focused investment per surface earns more total presence than concentrating on one.
Shared playbook, shared creative system, shared measurement model. The compounding is from coherent presence — same positioning across surfaces, not four disconnected campaigns.
Start with a brief — we'll recommend the right mix for your category and budget.
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