Buyers research vendors inside ChatGPT first.
A 2026 G2 buyer survey: 71% of B2B software buyers now ask an LLM to shortlist vendors before any sales call. That is the new top-of-funnel.
Be in the shortlist before the call.
When the buyer asks ChatGPT to shortlist vendors in your category, the answer is the new RFI. We help SaaS companies be in the consideration set — and convert the click into pipeline.
Three reasons SaaS compounds fastest here.
Long sales cycles reward early presence.
A SaaS deal closes 90–180 days after the first impression. AI-ad clicks land buyers in evaluation mode, not awareness — they convert into pipeline at category-best rates.
The vendor-comparison query is paid-able.
Sponsored slots on "best X for Y team" prompts capture the most valuable session of the whole buying journey.
Anonymized snapshots from SaaS accounts.
Devtools · seed-stage NDA · SaaS
3.8×
Pipeline ROAS in the first quarter — better than the paid-search baseline at the same ICP.
Infra · Series B NDA · SaaS
44%
Of all new SQLs sourced from AI-ad placements by month four.
Vertical SaaS · health NDA · SaaS
$612
Cost per demo booked — 38% below the Google paid-search baseline.
SaaS questions we hear.
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Is this a replacement for Google Ads?
No. It is a different intent moment — research, comparison, shortlist — that historically sat in G2/Capterra and review sites. Run alongside paid search.
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How does attribution work for a 90-day sales cycle?
We instrument first-touch and assisted-conversion tracking, then connect to your CRM (HubSpot, Salesforce, common). You see contribution to opportunity volume and ACV-weighted pipeline.
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Does this work for PLG or only sales-led?
Both. PLG converts on the click; sales-led converts in the CRM. We model both attribution paths.
Get in the consideration set.
Bring your last quarter's pipeline source mix. We'll model the AI-ads channel from it.
Book a call