Tool · ROAS Calculator

Will OpenAI Ads pay back?

Plug in your numbers. See break-even ROAS, target CPA, and how much you can profitably spend. Embeddable, free, no sign-up.

Inputs

Typical OpenAI Ads CPC: $3–$8 DTC, $8–$25 B2B.
Click → purchase or sign-up rate on the landing page.
After COGS, before marketing.
1× = single purchase. 2× = expected lifetime is 2 orders.

Results

Cost per acquisition (CPA) —
First-purchase ROAS —
LTV-adjusted ROAS —
Break-even CPC at your CVR — —
Verdict —

What this assumes

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