Field notes from a new surface.
We publish when we have something genuinely useful to say — not on a content calendar. Mechanics, anonymized results, the occasional opinion. No takes.
- OpenAI Ads
Notes from week one on OpenAI Ads
What surprised us in the first 7 days of GA campaigns across 6 accounts. Auction density, CTR ranges, and where the platform breaks.
Read → - GEO / AEO
Citation impressions are the new ad-recall
A working theory: AIO and ChatGPT citations are now the leading indicator for branded search lift. The case for measuring them like media.
Read → - Multi-LLM
The "multi-LLM is too expensive" myth
Spreading $30k/mo across four LLM surfaces beats concentrating it on one. The math, the model, and the conditions where it does not.
Read →